15 February 2016

Salone del Mobile Milano 2016 - Preview

The spotlight is on the 55th edition of the Salone del Mobile Milano, the platform for innovation and location of choice for networking and business.

Three collateral events dedicated to the concepts of living, classic furnishing and architectural finishings respectively, as well as a short film signed by Matteo Garrone.

This year is completely sold out yet again, with 207,000 m2 of net exhibition space and 2,310 exhibitors (30% of them foreign companies), 650 of them SaloneSatellite designers, reaffirming its position as the leading forum for ideas, creativity, innovation and technology for businesses, operators and visitors, showcasing the latest home living styles through advanced design trends.

A communication works when it harnesses the sociology of the times, thus the Salone del Mobile.Milano is presenting a new image encompassing both past and future to the ”Salone people”. Here, then, is the new campaign image: “If you’re not there, you should be” indicates that there are two levels to certain occasions, where one excludes the other, you’re either in or you’re out. It becomes a mental and spiritual involvement, the energetic centre of an event that is infinitely greater than its physical expanse.

2016, even years: this means that the biennial EuroCucina exhibition and its collateral event FTK (Technology For the Kitchen) are back along with the International Bathroom Exhibition, responding to the rising demand for quality in both sectors. The SaloneSatellite Award, now into its 7th edition, is a further step towards facilitating interface between demand and supply, between entrepreneurs and designers, between creativity and production.

This year, within the ambit of the XXI Triennale International Exhibition, we will be holding the “Rooms. Novel Living Concepts” exhibition, curated by Beppe Finessi, at the Palazzo dell’Arte in Milan, from 2nd April to 12th September 2016. The exhibition is geared to underscoring the particular remit of interior architecture and providing a vision of home living projected towards the future.

The upcoming edition of the Salone del Mobile.Milano also wants to pay particular homage to what came before “actual” design. The exhibition-event “Before Design: Classic” is a reflection on the classic soul of contemporary living and the short film by multi-award winning filmmaker Matteo Garrone – screened in Pavilion 15 F15/H18 – discusses classic Made in Italy taste and its currency in an audio and visual narration. Artistic Direction by Studio Ciarmoli Queda.

The city event linked directly to the Salone del Mobile.Milano will be “space&interiors” – organised by the international architecture, design and construction biennial MADE expo – at The Mall Porta Nuova – Brera Design District: a fascinating display of surfaces, flooring, doors and interior finishings curated Migliore+Servetto Architects.