14 March 2016

Fuorisalone 2016: Next Design Innovation @ Zona Santambrogio

12 – 17 April 2016 | FUORISALONE 2016

The headquarter of Zona Santambrogio, and DOUTDESign, is reconfirmed in the former convent of via San Vittore 49: this hosts the Next Design Innovation exhibitionpromoted by Regione Lombardia and Politecnico di Milano –  Design Department: 21 prototypes of young designers who challenge the productive future.

DOUTDESign: the exhibition collects 21 interactive prototypes of designer under 35 who explore new technologies. The prototypes go from “new household tools and appliances”, “interactive furniture and lighting”, “wearable and fashion”, “new tools and devices for smart cites” and “smart vehicles for smart mobility”. They have been realised by designer from Lombardy’s schools and universities, selected by Next Design Innovation, and by designer coming from the ELISAVA school of Barcelona. Next Design Innovation shows its products in an exhibition space curated by Re.rurban Studio, from Tuesday 12th to Sunday 17th, from 11.00 to 23.00. Always in the same space, a selection of other international exhibitions takes place, and in particular an installation curated by the Master in Service Design of Politecnico di Milano and POLI.design to tell the design of services and systems that make life easier, inspired by the themes of XXI edition of Triennale di Milano, which is opening the 2nd of April with the exhibition “21st Century. Design After Design”.

In the heart of Milan, inside the charming garden of the headquarter of Zona Santambrogio Design DistrictEat Urban is going to settle in, opening the Design Week Street Food Festival, a Fuorisalone restaurant at open air. A selection fo the best street food on wheels between three wheeler cars, and vintage transports, placed between trees and walkways, which propose Italian and international gourmet meals. Everyday it is possible to have breakfast, lunch, brunch aperitif and dinner. Eat Urban is the ideal place where to eat during the Fuorisalone in Milan.

Womade is responsable for the creative direction of the evening events for the second year in a row. The Milan based creative network is the author of numerous cultura productions, generating value through editorial project and collaboration at events which involved hundreds of artists and creative talents. Womade proposes a different appointment every evening and moves the attention towards different design sectors: fashion, photography, video, art, illustration and music. The inauguration of ZONA SANTAMBROGIO is on Tuesday the 12th April 2016, from 18.00 to 23.00: a special event in the headquarter DOUTDESign in Via San Vittore 49.

Zona Santambrogio supports Milano Design Award, at its 6th edition, the award destined to the best exhibitions of Milan Design Week: from 2016 the project is shared with comitato Milano Fuorisalone. Born for the safeguard and communication of the Fuorisalone events, the committee is made of Brera Design District, 5 Vie art+design, elita – Enjoy Living Italy, Milano Space Makers, Porta Venezia in Design, Sarpi Bridge_Oriental Design Week, Superstudio Group, Tortona Design Week, Ventura Lambrate e Zona Santambrogio.

In the gallery the illustrations of the 21 projects exhibiting at Next Design Innovation.