14 May 2017

Matteo Cibic: Flexible design and Timberland

Matteo Cibic and Timberland at Milan Design Week

The iconic Boat Shoe by Timberland comes to life through an original work of art by the designer Matteo Cibic, and becomes even more flexible. For the first time, Timberland as a international leader in the sector of outdoor lifestyle, gets into the world of the Design Week with an exceptional designer: Matteo Cibic.

SensorFlex is an innovative technology which gives flexibility to the shoe, in order to face the urban landscape of today. It is made of three layers, and it is able to adapt always to new grounds, adjusting to the movement of the foot.

In order to introduce the new SensorFlex Boat Shoes, Timberland selects matteo Cibic after a carefull scouting job, an Italian designer renown all over the world for his eclectic and innovative character. He is 360° artist able to give life to new creations and working close to craftsmen and creatives, interested in exsperimenting always new materials and alternative production techniques, with the passion for everything extraordinary.

We met Matteo Cibic during the design week and discovered “The Flexible Living” installation for Timberland.

Can you introduce to us you artwork, and its link to our daily urban life?

That’s my lifestyle, both when I am in Milan and abroad, I wanted to represent this kind of metropolitan flexible vision, which suites people’s everyday life. Thinking to bike sharing, car sharing, public transports, I loved to imagine these flexible, huge legs which run and bounce. This installation  mirrors the new shoe advancing towards the city, with a sole suitable for “flexible” activities.

Talking about your job, how would you define your specialisation as a designer?

I like to think I am specialised in Special Projects, which diverge a lot from each other, bringing materials and technologies from different fields into my ideas and creations. I work a lot with automated companies, which have got an approach towards the engineering or electronic industries, not used to face artistic projects. The research starts from production techniques, and manages to transfer them different sectors, and in the moment of hybridisation surprising results come out.

What do you think of the Design Week, how do you see Milan fitting in today’s design panorama?

Milano is splendid, having worked also in fashion I can say the design week is much more open and available for everyone. There is always a moment when an innovative design is shown off, and the big companies meets, and exhibit the best of what is on the market. I would say it is a big party, every year I find friends in this infinity Milanese square.

Would you like to tell something to our readers regarding your passions and inspirations?

I see the necessity to study and re-think the value of objects we buy, nowadays we can define fashion as fast-fashion, and that happenso also for home accessories. Thinking of buying objects which last, must work together with the way we appreciate their aesthetic and quality.

Today we have got different pieces from the XVIII and XIX century still with a perfect functionality, I doubt that in 100 years time someone will have an object of 2017, and therefore it is very strange to live in this fluid society, which is going to loose objects of great design, photographies, and therefore memories, everything will dissolve.