31 January 2017

In London PANTONE and Airbnb opens the Greenery "Outside In" apartment

The PANTONE Color of the Year 2017, PANTONE 15-0343 Greenery, is transformed into magical apartment wonderland in the heart of London with Airbnb partnership.

Airbnb and Pantone have come together to unveil a transformational experience that will be available to guests from all around the world. The ‘Outside In’ house, hosted by the world-renowned authority on color, Pantone, will provide an antidote to January blues and encourage all those who enter it to embrace 2017 with fresh optimism and excitement.

Bringing to life PANTONE 15-0343 Greenery, the PANTONE Color of the Year 2017, a home in London has undergone a stunning metamorphosis, transforming into an indoor-outdoor oasis so that for the very first time, people can truly live the color. Promoting growth and vitality for the year ahead, this magical haven will feature a woodland reception, an indoor greenhouse that doubles as a dining room, garden bedroom with mown lawn, topiaries and soporific plants, a tented nook for children to sleep in and a herb garden kitchen.

In November 2016, Airbnb expanded beyond the home with the launch of Trips, and the ‘Outside In’ house will welcome the public and encourage them to sample Greenery-themed, local Experiences available on the Airbnb app. All Experiences in the house are interactive and inspired by living nature: guests will hear the soft sounds of nature throughout, forage from its walls for vegetables and herbs, drink tea with leaves picked from a hydroponics installation, choose plants to make terrarium vases and even pick leaves to design prints.

The ‘Outside In’ house, hosted by Pantone, is at 4 Dingley Place, Clerkenwell, London. To book an overnight stay, visit Airbnb. All proceeds from the overnight stay will be donated by Pantone to AIGA.