08 May 2018

Interview to Andrea Rosso: the new Diesel Living collection

Andrea Rosso unveils “Out of this World” collection in the 5vie district during Fuorisalone 2018.

The first day of the design week we explored all the 5vie area in the centre of Milan, one of our most interesting meetings was with Andrea Rosso, son of Diesel’s founder: Renzo Rosso. We sit down in the space they had for all the week: a former goldsmith’s workspace, in via Cesare Correnti 14, furnished with the Out of this World collection, inspired by Mexico, where colours, contrasts between old and new, concrete, spirituality, wild nature and landscapes have been reintroduced in furniture pieces like upholstery, textiles, metal reflections, showing the idea of mystery and magic imported from Central America.

Andrea Rosso sits at my side, for an informal talk that takes more or less 15 minutes, showing the creative journey that  his team in Diesel had translated in series of furniture with simple and modern shapes, easy like the generation it represents, deep as the culture it wanted to reflect, in partnership with Moroso.

Hi Andrea, would you like to tell us how “Out of this world” was born?

After the collection that was inspired by Arizona last year, we made a journey exploring Mexico. For example, do you see this armchair? The velvet print is the the photography of Rivera’s studio (Diego rivera ndr). We wanted to re-produce the materials such as the raw concrete. You find it in monolithic buildings in the middle of Mexican desert, buildings that seems landed from the space, like from another world as the name that represents the collection. For example we replicated the glass blocks you see there with a digital print, would you have  ever said those were not real?

Therefore your experience with fabrics influences the design of Diesel Living collections?

Yes for sure, I can make you another example, as you can see the sofa we are sitting on changes colours according to the perspective you look at it, the same if you pass your hand over the fabric. It behaves exactly like denim.

How does the partnership with Moroso, Foscarini and Seletti works?

Our collections come from a dialogue, arising from our creative team at first, a team which is made of designers coming from any side of the world, and that allows their different visions to bring an add value to our work. The narrative needs to be developed with our partners as well in a second moment, in this case with Moroso. We find technical solutions together for the production of furniture, in order to reach n harmony between aesthetic and functionality.