IKEA to showcase the future living room at FuoriSalone 2017 Milan Lambrate
During this year’s Salone del Mobile in Milan IKEA will showcase the future living room – a room for life. IKEA will do it through a festival of music, design, live acts and happenings that will celebrate the self-expression and uniqueness of everyday life. The world has seen more change in the last twenty years than in the two hundred years before that. Urbanization, technology and changed social needs have reformed our lives, including the living room as we know it today. Looking ahead, the living room needs to be many things.
IKEA "Let´s make room for life" Festival in Lambrate
In Milan, IKEA will share how far they’ve come, with a crackling festival in Officina Ventura 14, in a warehouse in the heart of the young and vibrant Lambrate district, where IKEA will show some of the ongoing and new collaborations, six new collections and much more. All in an energetic mix of workshops, installations, interviews, music, live prototyping and happenings. Because it is time to create more room for life – and for celebration!
IKEA Film Festival at Tom Dixon´s MULTIPLEX
Throughout the week, IKEA will spread the festive feel around Milan. At Teatro Manzoni, Tom Dixon´s venue, IKEA will run a Film Festival, sharing the idea behind the DELAKTIG project, the collaboration between IKEA and Tom Dixon which evolved from the idea of challenging the conventional concept of comfort. The journey of this initiative will be showcased in Milan through visuals, people and products. This will also be the first time the open source platform will be at display.