20 March 2018

FUORISALONE 2018: The Milan Design Week game

Fuorisalone.it decided to celebrate its 15th anniversary creating the Fuorisalone board game, a project originating from the desire to turn the amazing and unique experience of the Milan Design Week into a game, allowing people to live the most important design week everywhere in the world.

Studiolabo designed the game in collaboration with Cranio Creations, an Italian company specialised in the creation, production and distribution of board games.

During the design week, Milan with Fuorisalone becomes a chaotic city where hundreds of events take place at the same time; will you be able to visit them all?

Study the best strategy to collect those that will make you gain the highest score. Choose the best daily route and collect design objects before anyone else, but remember you just have six days for that! Every false step could make you miss the most important events; every mistake in planning your itinerary could make you be in the wrong place at the wrong time. The winner is the player who best moves around the city finding the most important places and events according to the time of the day, just like it happens in real life.

In the box we find a board summarizing the 68 Fuorisalone key locations of these past few years. A dashboard/timetable subdivides the design week into three main phases: morning, afternoon and evening. Each time of the day will propose four events taking place at the same time in different locations: the objective of each player is to join at least one event to gain the corresponding card. Every location card represents a design icon-object; with more than one object you will be able to reach the targets that will allow you to achieve more points.

By Fuorisalone we mean the set of events taking place in different areas of Milan throughout a week at the same time as Salone Internazionale del Mobile, the world’s most important furniture fair.

Fuorisalone The Milan Design Week board game is supported by the main players of Fuorisalone: 5 vie art+design, Archiproducts, BASE Milano, Brera Design District, Milano Space Makers, Oriental Design Week, Superstudio più, Tortona Design Week, Triennale di Milano, Ventura Future e Zona Sant’Ambrogio.