28 March 2017

FuoriSalone 2017: ISOLA DESIGN DISTRICT

Isola Design District 2017

The innovative feature of the next Milan Design Week is the debut of a new design district in the shadow of Bosco Verticale, within the neighborhood of Isola.

From 4th to 9th April 2017 artisans, young designers and emerging brands will be the protagonists of Isola Design District, a local marketing project supported by the Municipality of Milan, where local enterprises are going to be actively involved too, enhancing the historical and artistic heritage of the entire area.


Among many talented designers, a name stands out: Kensaku Oshiro, who is exhibiting in his new studio in via Della Pergola the chair realized for the award- winning restaurant Keisuke Matsushima in Nice. The result is a symbol of a lifestyle that is based on the common way of living and being together around a table for lunches or dinners. Netherlands is another country highly represented in the district. At O’, an artists’ residency and nonprofit art organization that hosts exhibitions, live performances and concerts, Dutch Invertuals is presenting its project named Harvest, a glimpse into the future of design with new works specially realized for Milan Design Week.


Design can also create socio economic opportunities for disadvantaged people. That’s the theme of Social Label, the initiative that Studio Boot and C-mone are presenting at Crud, a new work concept dedicated to people squeezed out of the working world, in order to restore new possibilities involving designers, companies (social firms), healthcare and governmental organizations. They are expressly inviting others to cooperate, minding the gap of some of us to the labour market. In this way, companies will be connected with top designers and quality products, spreading social values and contributing to create an inclusive society.


International atmosphere at ex Galleria Ostrakon,where Haigō will exhibit 8 designers from Sweden, Belgium, Denmark, Norway, Israel, Finland and an university student’s collective, that will show furniture accessories with minimal lines and nordic and japanese inspirations.


At Frida, historical and iconic bar of the neighborhood, Source is giving life to an exhibition on the theme of Obstacles and Solution, curated by Valia Barriello, a reflection about difficulties that designers and architects have to face during the creation of their projects. Known designers as Paolo Ulian, Lorenzo Damiani, Donata Paruccini, Carlo Contin, Federico Angi are going to show up their works in addiction to a selection of emerging designers, proving the obstacles they have faced during their career.


Many local artisans will be projecting and realizing the informative totems located through the streets with maps and guides; Pietro Algranti, one of them, is opening the doors of his Studio on Via Pepe, where he creates daring interiors using recycled materials as wood, iron, copper and aluminium.


Local shops and restaurants are going to host indoor installations and exhibitions, as the restaurant Capra e Cavoli, a little courtyard in the heart of Isola that will be the location of the project Tatuare gli spazi – The new decoration in the interior design realized by Tideo – applied on the marbles supplied from MGS marble & Granite Service and on the table objects recycled stones, multidisciplinary project of Tiziana Scaciga – togheter with the Polytechnic University of Milan – Design School.


In Isola Design District, there will be also space for green lovers, with the installation realized by Offfi in its botany lab in via Carmagnola, the Suspended Garden by Bici&Radici at Milan Design Market and the Green Island project, a 3 stops project researching the Emilia Faro’s vegetable sculptures: from Tiger in Porta Garibaldi Station passing by the Algranti Lab, to the eco-furniture showroom Riva Viva, where an original installation named Botanik will be placed.


The opening day of the District will be on April 4th.