The new format debuts on 25 July at Corso Garibaldi 65 in the Brera Design District of Moleskine Company’s hometown, Milan, ready to be replicated in global cities worldwide. This original retail concept was conceived together with the expertise of international brand consultancy, Interbrand. The new café in Milan is the first to be centrally located and follows the success of the pilot Moleskine Café in Geneva Airport.
The new café format is designed à la Moleskine: essential, clean aesthetics and a contemporary color palette of neutral colors, just like the ivory color of a Moleskine notebook, for a tranquil mood that enables privacy as well as conversation.
Floor-to-ceiling windows give the sense of limitless space between the interior, the terrace and the city street outside. At the communal sharing table on the ground floor seating arrangements are casual, you sit side-by-side with other visitors, conversation is an open-ended option. For more intimacy, smaller tables are also available both on the ground floor and in the quieter sofa area in the mezzanine.
At the Moleskine Café, coffee takes center stage. A partnership with the Milan-based coffee roaster Sevengrams brings two carefully selected espresso blends and a selection of brewed coffee that includes three extra-fine single for an energizing creativity boost.
A special section of the café is dedicated to exhibitions, focusing especially on the early stages of the creative process. Sketches, notes and doodles created by established and emerging architects, designers, illustrators, business innovators and film directors are the starting point for a series of on-site exhibitions, where the creative process is revealed as it develops, as if browsing through the pages of a notebook. Collections of original sketches by established authors including international archistars like Cino Zucchi and Kengo Kuma, renowned illustrators like John Alcorn and fashion designers such as Salvatore Ferragamo are among the first exhibitions in the calendar.