12 October 2015

AIDA Shoreditch: Launch of Home Collection

“The shop itself sits in the heart of cosmopolitan East London and offers a range of menswear, womenswear, shoes and accessories ‐ but that’s not all. Keeping in line with their vision to provide something different to the norm, Aida has its own coffee shop at the front of the store and houses a make‐up parlour on the women’s floor where a range of professional vintage hair and make‐up styling services are available to book.”

AIDA Shoreditch is a family run business that opened in 2012 not only as a fashion store, but also as a hub of creativity for talented and passionate artists around the area. Last Thursday I have been at the launch of the new AIDA’s homeware collection, the first one to be sold in the shop along with clothing, a collection born from a collaboration Aida has started with individual designers and makers based in London who create a “homeware with a conscience”. Each artist uses their craft to make a positive difference to those involved in the process whether it be manufacturing with Fairtrade workshops, using organic fabrics or preserving the use of handcraft techniques. We are happy to introduce it here, so that you can have an overlook to this entire mini collection and fall in love as much as we did! You can find more on Aida Shoreditch’s website.

These ceramics by Daisy Cooper are made using traditional hand building techniques, she likes “to think about of my objects becoming part of somebody’s daily ritual, a moment of calm having a tea out of my cups, or memories made over a dinner party using my ceramics.”

AIDA’s cushion prints were developed by RHIANNA SIZELAND. The fabric itself was from a weaving factory in India called Moral Fibre, set up by Shailini SHETH AMIN, whose focus is on sustainable solutions, fair wages and minimizing chemical processes. The fabric was given to FABRICWORKS LONDON, an organisation that provides disadvantaged people with training in textile manufacture to help them find long-term employment. The cushions were then stitched together, with a beautiful result!

Claudia Borfiga is a freelance illustrator and print maker whose work focuses on lines and textures. She has realises a series of printings for Aida Shoreditch, which were hand drawn and screen printed in London, but actually inspired by one of her recent travel in India.

AIDA’s Felt Rugs are made with New Zealand Wool, and each ball is hand rolled and stitched together by incredibly skilled artisans in Nepal. In the aftermath of the earthquake in April, AIDA is proud to help support rehabilitation in Nepal through this small business partnership.

Lesley is the lady behind these beautiful candles by Essence + Alchemy, and she makes all of them by hand in Sheffield using natural and sustainable ingredients. The scents are created using therapeutic grade essential oils, so not only will your home smell delightful, but you will be breathing in all that goodness too!

Loved the products and the stories behind, and what was better then a gig and a nice drink after that?